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Posted by Bill Gadless on July 18, 2023

Navigating the Digital Age: Expert Branding Advice for Healthcare and Pharma Marketers

Welcome to another insightful episode of OUTCOMES: The Healthcare & Biopharma Marketing Podcast. In this episode, titled “A Digital-First, AI-Powered Approach to Visual Storytelling in Healthcare and Pharma,” we have the privilege of interviewing Chris, the Executive Creative Director of emagineHealth. With over 15 years of experience, Chris has witnessed the evolution of digital design in healthcare and pharma. Join us as we explore the transformative power of digital-first, AI-powered visual storytelling and its impact on these industries.

Transitioning to Digital Design

We kick off our discussion by delving into Chris’s journey from traditional print and design to digital-first approaches. Chris reflects on the challenges many designers faced during the transition and shares valuable insights on how the digital landscape has evolved over the past decade and a half. The shift from print to digital opened new doors for creativity and allowed for more interactive and engaging experiences for healthcare and pharma audiences.

Digital-First Observations in Healthcare and Pharma

As healthcare and pharma industries embrace digital-first strategies, Chris highlights key insights that have emerged. The availability of data and analytics has revolutionized decision-making, allowing designers to create targeted and personalized experiences. The shift from a one-size-fits-all approach to tailored storytelling has led to increased engagement, better patient education, and improved brand perception.

Data-Driven Design:

Data is the cornerstone of effective design decisions. Chris dives into how his team at emagineHealth utilizes both quantitative and qualitative data to guide their design process. From creating new brands to designing websites, data-driven insights provide valuable direction and help ensure that design decisions align with the needs and preferences of the target audience. By understanding user behavior and preferences, healthcare and pharma brands can create meaningful and impactful experiences.

Digital-Era Branding Advice:

In the digital age, managing a brand requires a different approach. Chris shares his recommendations for marketers in healthcare and pharma, emphasizing the importance of consistent messaging, visual identity, and a seamless user experience across various digital touchpoints. Building trust and establishing a strong brand presence in the digital landscape is crucial, and Chris provides valuable insights on achieving these goals.

The Role of Testing in Design:

While Chris’s creative work is highly regarded, he acknowledges the importance of data-backed testing in marketing effectiveness. He discusses the significance of pre-launch user testing and ongoing A/B or multivariate testing to validate design elements. Testing enables marketers to refine their strategies, optimize user experiences, and maximize the impact of their visual storytelling efforts. By embracing testing, healthcare and pharma brands can continuously improve their messaging and achieve better outcomes.

AI in Creativity:

Shifting gears to the hot topic of AI in the creative field, Chris shares how his creative team leverages AI in their work. AI-powered tools assist in automating repetitive tasks, generating personalized content, and analyzing vast amounts of data. By harnessing the power of AI, designers can streamline their workflows, gain insights into audience preferences, and create dynamic visual storytelling experiences that resonate with their target audience.

Future of AI in Brand Innovation:

As AI continues to advance at a rapid pace, Chris envisions its role in fostering innovation within brand development. He emphasizes that AI is not meant to replace human creativity but rather enhance it. AI-powered technologies will provide designers with more sophisticated tools to generate ideas, automate processes, and unlock new possibilities in visual storytelling. The future holds exciting opportunities for AI to revolutionize brand innovation, allowing healthcare and pharma companies to deliver more personalized and impactful experiences.

Data-Driven Success: Unlocking the Potential of Visual Storytelling in the Digital Age

In this episode, we had the privilege of exploring the digital-first, AI-powered approach to visual storytelling in healthcare and pharma with Chris, the Executive Creative Director of emagineHealth. From the transition to digital design to the role of data, testing, and AI, our conversation shed light on the transformative power of these strategies in shaping the future of marketing in these industries. As healthcare and pharma brands continue to embrace digital innovation and leverage AI, they will be better equipped to engage their audiences, drive positive outcomes, and ultimately improve patient lives.

Check out this insightful episode of OUTCOMES, where we’ll continue to uncover the latest trends and insights in healthcare and biopharma marketing. Don’t miss out on the valuable expertise and perspectives that will shape the future of the industry.

emagineHealth is the digital-first, AI-powered agency for healthcare and biopharma. Contact Us to maximize the results of your Paid Digital Media strategy .

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