Digital-first is not digital-only. By leveraging data analytics largely derived from digital channels, content decisions – across all channels – are rarely subjective. Opinions are heard, but take a backseat to data.
Beware of Digital-Last
While traditional agencies scramble and position themselves as digital-first, we’re comfortable in our own skin as digital natives. As our clients’ needs have evolved, as have our competencies – including offline tactics.
But data drives everything.
We continue to double down on data analytics and digital strategy. Patient and HCP behaviors are constantly changing. Only through data can a marketer truly keep up with these audiences’ constantly-evolving preferences and habits.
Our work is inspired by our brilliant, compassionate clients.
“How” we do it is driven by data.