Signant Health was founded in 2018 with the goal of providing simple, intuitive technology that simplifies clinicial trials for everyone. emagine partnered with Signant Health to provide a design refresh to their website and increase their brand awareness in the clinical trial world.
View the website here: https://www.signanthealth.com/
Signant Health is known for their thought leadership in the clinical trial space. They have a constant supply of new case studies, videos, blog posts and webinars. emagine created a new hub for Signant Health to organize and filter all their original content. Users can search for content based on Signant Health’s solutions, therapeutic areas, or by featured relevant topics such as COVID-19. The resource center is built to help Signant Health gain insights on which content is attractive the most engagement, and forms that direct to the proper subject matter experts to follow up with prospects.
Signant Health was familiar with the WordPress platform, but emagine introduced the team to the Gutenberg editor of WordPress, which makes page building, content and design edits significantly easier for any member of the marketing team.
emagine assisted with integrating Signant Health’s site with Pardot to help the marketing team continue to receive the analytics they require to improve and tweak their content. emagine implemented tracking codes and embedded forms – and provided all necessary support to ensure the accuracy of the data being captured by Marketo on the new site.
Signant Health works with emagine on an ongoing basis to advise on SEO strategy. With each site refresh, SEO has advised on menu structure and provides monthly reporting to Signant’s marketing team to drive decisions on the website.