The Bowdoin Group
Connecting Innovators with Market Disruptors
The Bowdoin Group provides Executive Search and Recruitment Process Outsourcing (RPO) services to disruptive, high-growth companies in the Healthcare and Technology sectors. Their vision is to be the leader in building high-growth organizations that will change people’s lives through healthcare, life sciences, and technology.
We partnered with The Bowdoin Group to redesign and update their website, producing a bold, striking, eye-catching site that stands out amongst the crowd. Our team at emagine and The Bowdoin Group were honored to receive the 2022 MarCom Gold Award and the 2022 Web Excellence Award for this important project.
Check out the award-winning site here: bowdoingroup.com
Highlighted Objectives
Copywriting
Copywriting engagement with emagine’s SEO team
Consistency
Consistent design and branding throughout each design component
DEI Initiatives
Highlighted Diversity/Equity/Inclusion initiatives
Hubspot
Integrated all site forms with Hubspot to target
& deliver the messages to the right team member
to expedite response time
Blog Design
Incorporated existing blog topics and integrated
news items into the new blog design
Redesigned & Transformed
The emagine team redesigned and transformed The Bowdoin Group site to stand out in the saturated recruitment market, and to show that they are market disruptors who recruit and place the best, top-tier candidates. The site also stands out from a design perspective, using a dark color scheme and bold, impactful formatting. The emagine team pulled through the distinct Bowdoin logo throughout the site, using it in animation and messaging.
Another significant component of the site was to feature the companies and brands that Bowdoin has worked with to demonstrate their credibility and renown consistently throughout the site. The Client Success Stories section was designed to showcase these reputable companies, filtered by category for improved usability. Applicable clients show up in relevant areas across the site, targeted by industry.
Careers
Client Success
Full Homepage
News & Blog
Services
Hear From Bowdoin
This is the second project I have partnered on with the emagine team, and the quality of work has been constant and outstanding both times. Our goal for this project was to elevate and transform our website, and the final product exceeded our expectations. The quality of work and team is why I continue to work with emagine.
Lauren Kendall
The Bowdoin Group’s Director of Marketing