what we do
Digital-First doesn’t mean digital only. Our marketing and communications strategies are driven by data that provides actionable insights and removes the guesswork – for tactics and channels both online and off.
Branding
Who are you? What do you do? And most importantly, why does it matter?
When dealing with products and services that save, extend or improve actual lives, trust is more than paramount, it’s everything. That trust is mostly earned by the experience your audience has with you – but it starts long before that. Patients, Caregivers, HCPs, Partners, Investors, Employees – their first interaction with your organization is likely to occur via a website, landing page, e-mail or paid ad. As the Digital-First agency for Healthcare and Life Sciences, emagineHealth develops data-driven branding, messaging and positioning as the foundation for our clients’ marketing and communications strategies.
Persona & Journey Development
Most organizations think they know their audiences.
But without comprehensive research and analysis into their demographics, behavioral influencers, likes and dislikes, media preferences and journeys, marketing is likely to be a lot of guesswork. To effectively reach your audiences in the right place at the right time – with the right message – you need the data. From formal market research to audience interviews, an effective strategy will map your messages, content and media placement to the right personas at the proper point along their journey.
Content Strategy
“Content is King” has been said so many times that it’s almost lost its impact.
But let us never forget – everything we do in marketing is with the purpose of delivering the right content to the right audience at the right time. In the Health industries, that right content at the right time can literally play a role in improving, extending or even saving someone’s life.
Whether it’s an anxious patient researching symptoms, an HCP exploring new treatments and procedures, industry peers or investors, the need for compelling, informative content can’t be overstated.
Whether through websites, video, long-form written content, blogs, printed collateral, e-mail, animation or infographics – emagineHealth works with clients to determine the most compelling content that audiences need to become better educated, form perceptions, make critical decisions and take action.
Web Design & Development
We’ve completed more successful web projects than any agency serving Healthcare and Life Sciences.
Whether it’s a corporate site, a campaign or product-specific microsite, a single landing page or a large-scale site with hundreds of pages or products, every successful web project is the result of a comprehensive process executed by experienced digital experts. emagineHealth’s in-house team of UX, Creative, Development, Project Management, Content, SEO, QA and post-launch support experts has more web experience than any agency in the Health sectors.
While traditional communications firms have struggled to develop their digital competencies, emagine continues to lead by launching dozens of successful web projects every year, completed 100% by our in-house team of digital veterans.
SEO
One out of every twenty searches on Google is health-related.
While so much changes literally every day when it comes to SEO, there’s one refrain you can reliably count on: content is, and always will be, king. That said, SEO continues to evolve at a rapid pace and good (or even great) content alone will not be enough to get found and engage/convert your audience. Savvy content marketers are starting to look beyond Google and realize that Amazon, Apple and voice search are critical to a search strategy. Structured data and schema should support contextual relationships between topics and user behaviors. Expertise, Authority and Trustworthiness (or E-A-T from Google’s Search Quality Evaluator Guidelines) must be established so that Google doesn’t only like your content, but trusts that its author is an expert/authority on the topic.
From an agency perspective, SEO can’t be an afterthought that gets shoehorned into content after the fact. Your partner should have deep experience and expertise with all of the technical and pragmatic aspects of SEO. emagineHealth, with an in-house dedicated team of SEO experts, has been on the forefront of SEO in the Healthcare and Life Sciences sectors since 2003, having worked with hundreds of clients in the Health industry.
Paid Digital Media
In the Health sectors, advertising is about balancing what you should do with what you can do.
Ad budget pockets aren’t typically going to be as deep as big pharma’s. And then there’s the FDA, FTC and Google’s own regulatory body monitoring your every move.
A strategic data-driven approach is about maximizing the return of every dollar through laser-like targeting and endless creative testing – all while adhering to strict regulatory guidelines. Advertising in the health sectors comes with unique challenges. emagine’s Strategists are armed with the knowledge and experience to navigate those nuances.
Our paid digital media services include Paid Search / Pay-Per-Click (PPC), Paid Social, Display/Programmatic, Retargeting and Video Advertising.
Data & Analytics
Data not only drives the development of great marketing, but is the catalyst for all measurement and improvement.
A data strategy starts like all other marketing – articulating the audiences, goals and KPIs that define success. But it’s what comes next that drives continuous improvement and success – wading through the data, drawing conclusions and forming actionable insights.
emagineHealth’s proprietary data & analytics platform OVETA consists of our massive data warehouse managed by in-house data scientists, industry-aggregated research, and custom dashboards based on each client’s individual KPIs and data visualization needs.
Public Relations
Establish credibility. Influence audiences. Expand reach.
The lines between P.R. and digital marketing have blurred. What hasn’t changed is the need to tell your story and establish thought leadership across multiple media channels.
A successful earned media strategy requires a compelling story, trusted journalist relationships and a data-driven approach to perpetually telling the world why your story matters.
Services include: P.R. Strategy, Social Media, Social Listening, Data Analytics, Thought Leadership, Influencer Marketing, Media Relations, Event Planning/Support, Speaking Engagements, Reputation/Crisis Management, Article Development, Press Releases.
Copywriting
Whether your brand needs a new voice or strict adherence to its current one, our experienced team of writers has you covered.
Whether we’re speaking to patients, HCPs, investors, the scientific community or career seekers – every word matters. From content audits to audience intelligence, from editing to completely new copy, we choose the right writer for every job. One size does not fit all when it comes to health-focused copy. Our writers work hand in hand with our SEO Strategists to ensure that all content appeals to both your audience and Google’s algorithms.
Services include: Website Copy, Content Editing, Whitepapers and eBooks, Sales and Training Materials, e-mail Marketing, Video Scripts.
Creative Services
We pride ourselves on being the Digital-First Agency for Healthcare and Life Sciences. But that doesn’t mean we’re “digital-only.”
Our digital-first approach also allows us to leverage data and analytics to drive key decisions around all branding and creative initiatives.
Our capabilities include: Corporate Identity (Logos, Style Guides), Event Exhibits (Virtual and Physical), Presentations, Collateral, Training Materials, White Papers and eBooks, Infographics, Medical/Scientific Illustration, Video Displays, Photography, Animation.
Video & Animation
The concepts in Healthcare and Life Sciences are complex.
And that doesn’t necessarily mean scientific (although it often does.) Whether it’s a patient’s journey, a procedure conducted by your medical device, how your drug interacts with the body (Mechanism of Action/MOA), or a member of your executive team articulating your company’s missions and vision – one thing is clear, video continues to grow exponentially.
Our services include video strategy, video optimization, video advertising, concept, storyboarding, onsite and virtual shoots, script writing, post-production/editing and voiceover.
email Marketing
It’s all about – you guessed it – content.
There are a lot of tactical and technical elements that contribute to success in email marketing. From deliverability strategy to subject lines, creative, testing, list segmentation, personalization, analytics and marketing automation.
But like everything else, without the right content strategy, you’ll never get optimal results from email. Your campaigns should be driven by your audience personas and their respective journeys – delivering the right content at each step. email Marketing is content marketing.
emagineHealth helps clients from strategy to execution, analytics and measurement.
Watch the emagineHealth Reel
Social Media
Social media channels have become a major source of healthcare and pharma news and information in today’s digital economy.
But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness.
Services offered: Social Media Marketing Strategy, Social Channel Management, Promoted & Paid Social Management, Social Measurement & Analytics, Community Management.